SmartLift makes exercise fun, accessible, and rewarding, targeting young people and students. This adjustable dumbbell (0-15kg) has Bluetooth, a touchscreen for reps and weight, and LED lights. The app tracks workouts, offers rewards, and builds community with events. Aimed at 18-25s and tech-savvy fitness fans, SmartLift leverages social media (Instagram, TikTok) to engage users. Key metrics include social engagement, sales, and gym feedback, with a goal of 500 reps weekly per user. Eco-friendly design reduces materials and energy use, promoting self-confidence and community through tech-integrated strength training.