Helen Astaniou

Helen Astaniou is an integrated marketing specialist with a proven track record in financial services and blockchain. With a strong foundation in PR and communications, she has built her career around combining data-driven marketing strategies with impactful storytelling, ensuring brands connect with audiences in ways that inspire trust and long-term engagement.

Her career highlights include playing a pivotal role in one of the largest ICO launches of 2017, which successfully raised $31 million through innovative digital marketing and media strategies. This milestone cemented her reputation as a results-oriented marketer capable of delivering high-value outcomes in complex, competitive industries.

Helen’s expertise lies in communicating brand stories through content—crafting narratives that resonate with audiences while being backed by measurable performance. She has led large marketing and technology teams across global FX, finance, and crypto brands, overseeing campaigns that span multiple regions and digital channels. By leveraging data insights, she ensures every campaign is optimized for performance, driving both growth and brand equity.

Passionate about building connections between companies and their audiences, Helen continues to shape marketing strategies via the specialist financial marketing agency financialmarkets.media, to bring clarity, authenticity, and measurable impact to the fast-evolving world of finance, fintech and blockchain.

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