Mary Kyriakidi is a Global Thought Leader at Kantar, where she spearheads the company’s brand guidance agenda, blending cutting-edge research with data-driven insights to shape the future of marketing effectiveness. With a career spanning media, entertainment, and strategic consultancy, Mary is renowned for her evidence-based narratives that help brands grow meaningfully and profitably – insights that are now featured in Mark Ritson’s Mini MBA programmes.

Before joining Kantar, Mary led the Media & Entertainment division at GfK and held senior insight roles in global broadcast media, including VP of Insight for Branded Services at BBC Studios. Earlier, she played a pivotal role in expanding Discovery Networks Europe into emerging markets and began her media journey at Greece’s Antenna TV.

Mary’s expertise lies in brand strategy, pricing power, and marketing ROI, and she is a passionate advocate for aligning marketing with business outcomes. Her thought leadership regularly influences CMOs and industry decision-makers, as seen in her widely read “Modern Marketing Dilemmas” and “Diary of a CMO” series.

Educated in Economics at the University of Athens and holding an MSc in Media from the London School of Economics, Mary brings both analytical rigor and creative vision to every stage. Expect bold insights and actionable strategies from her session.

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