Ruben is a strategic creative leader, ex-Meta, and a builder of brands, teams, and bold ideas that move people. With over 15 years of experience across Europe and emerging markets, Ruben has led award-winning creative strategies for global platforms and regional powerhouses, from social storytelling to cultural transformation and AI-powered production.

He’s passionate about unlocking the potential of creative talent, blending business ambition with emotional intelligence, and pushing work beyond just “smart” into something genuinely meaningful.

Previously Head of Creative Shop at Meta, Ruben has shaped performance-driven narratives for EMEA’s top brands and guided cross-functional teams through the evolving landscape of automation, innovation, and platform culture. Today, he advises impact-driven initiatives, coaches rising creatives, and collaborates with alliance agency AntKiss.

Known for his calm clarity, story-first thinking, and love for ideas that live in culture, Ruben combines strategic sharpness with personal honesty to inspire for leading braver creative work.

Check here for LinkedIn