AGENDA
Ready to Rock? Our lineup of Marketing Rockstars is set to hit the stage. They’ll share electrifying insights, the latest trends, and game-changing strategies, all designed to amplify your brand and power up your performance like a stadium-shaking encore. Get ready for a day of pure marketing anthems!
The Setlist
Have your tickets ready and grab a morning coffee!
A word from the organisers.
Speaker: Tom Roach | Company: Jellyfish | Theme: Compound branding
Description: Marketers today face a dilemma. They’re caught between two apparently conflicting demands: what the evidence says their brands need to thrive versus what the platforms tell them they need. Singularity and consistency and repetition of message, or a continual stream of fresh content. When the old certainties of the TV-dominated landscape are gone, they need to find new models of brand building. Creative fragmentation means brands must now produce a high volume of creative assets to fit the multitude of digital channels, but without sacrificing creative quality and consistency. Some of the fundamentals will never change, but some of the creative tactics we use have to. The new rules for brand building in a world of creative fragmentation – high volume, high consistency, high fit for platform. For more read here.
Speaker: Peter-Jan Grech | Company: BRNDWGN | Theme: Personal branding
Description: This fast, practical keynote is a reminder to our industry: before we build for clients, we need clarity and credibility of our own. Peter‑Jan Grech introduces the RockNRole™ Personal Branding Framework and shows how a clear personal promise increases trust, sharpens positioning, and opens doors for teams and clients. Expect a concise reframe of personal branding for marketers, a simple way to express your value, and a 30‑day micro plan that turns intent into consistent signal. This is not about ego. It is about service, proof, and momentum.
Speaker: Mary Kyriakidis | Company: Kantar | Theme: Research trends
Description: A talk about short-term and long-term goals’ integration, the importance of using the full spectrum of signals, how to spot unmet needs early, why guiding investment with real-time data allows you to align insight with impact, how orchestrating with AI will turn noise into clarity and action.
Speaker: Martin Zarian (Moderator) – Mary Kyriakidis – Tom Roach | Company: Factory39, Kantar, Jellyfish | Theme: Brand effectiveness
Description: Great marketing isn’t just about short-term metrics—it’s about creating a lasting impact. This panel will dive into the art and science of building a brand that resonates, focusing on the essential data and strategies that go beyond the quick wins.
Complimentary coffee & snacks will be available, or you can check out the coffee trucks located outside the venue.
Speaker: Ruben Van Eijk | Company: Cheeer | Theme: AI
Description: Every generation gets its instrument; from guitars to drum machines to samplers. Ours can be AI. This fireside speech explores how creativity evolves when we stop treating AI as a tool and start playing with it as a partner.
Speakers: – Ruben Van Eijk (Moderator), Marios Anastasiou, Stavrinos Kyriakou, Arsenii Ivanov | Company: Cheeer, Google, Microsoft, TikTok | Theme: What’s Next in Search
Description: The search landscape is a rapidly evolving stage. This panel will explore the shift from traditional search to new platforms, discussing the rise of platforms like TikTok, the evolving power of Google’s algorithms, and the revolutionary impact of AI and LLMs on how people find what they’re looking for.
Speaker: Elena Tsiknakou | Company: Taboola //Project Agora | Theme: Channels
Description: As social media costs rise and returns diminish, brands and advertisers are challenged to find sustainable growth. This session explores how advertisers can expand beyond search and social to reach new audiences, scale performance, and amplify their message across the open web. Discover how to unlock AI-driven, untapped opportunities that deliver stronger results and long-term impact.
All attendees are eligible to receive a 10% lunch discount at all Carob Mill Restaurants, and there are also food trucks available outside the venue.
13:00 – 13:25 // Workshop 1: Command Your LinkedIn Presence (by LinkedIn) → Register Now
13:30 – 14:10 // Workshop 2: AI Agents, Built for Your Business (by Stronde) → Register Now
*Workshops are only for attendees of the event.
Speaker: Arsenii Ivanov | Company: TikTok | Theme: Content
Speaker: Stavrinos Kyriakou | Company: Microsoft | Theme: AI Agents
Description: The future of work is one where digital colleagues stand beside us, expanding our creativity and empowering us to achieve more. This talk explores how Copilot agents are reshaping marketing and everyday collaboration, inviting us to imagine a future where humans and AI truly work together as coworkers.
Speaker: Raffaella Vota | Company: LinkedIn | Theme: Content
Description: Unlocking the Power & of Videos to Drive Real Business Impact. As Gen Z emerges as the next generation of decision-makers, their appetite for authentic, video-led content is reshaping how professional stories are told. This shift is driving LinkedIn’s evolution from a content perspective, where video is no longer just a format, but a force for real business outcomes. This talk explores that evolution, unlocking new opportunities for brands, agencies, and creators to connect with a generation that’s redefining the future of work.
Complimentary coffee & snacks will be available, or you can check out the coffee trucks located outside the venue.
Speakers: Marios Anastasiou | Company: Google | Theme: Video Content
Description:Move beyond scattered video strategies to discover why there truly is only one YouTube. This session explores the platform’s constant, AI-driven evolution, examines a roadmap of upcoming solutions, and shows how YouTube is driving superior value for Viewers, Creators, and Advertisers.
Speaker: Patrik Wilkens | Company: TheSoul Publishing | Theme: Transmedia
Description: Transmedia is the future. Content needs to be available every where your fans are. Social Media is an important part of this content mix and brands are increasingly interested in owning this expertise
Speaker: – Helen Astaniou (Moderator), Panos Lamprakos , Alfonso Cardalda, Marina Li | Company: FinancialMarkets, Trading Point, Exness, XS | Theme: Marketing in fintech
Description: Marketing in the highly regulated world of finance isn’t a ballad—it’s a heavy-metal symphony. This panel will tackle the unique challenges and opportunities of the Fintech industry, discussing how to build trust, engage new generations, and leverage technology to break through the noise.
The last performance has concluded, and the next Cymposium is ready to begin the next show just outside the venue.
PARTNERS
